Event marketing is the method of letting audiences know about the event’s launch. It also hosts and convinces your audiences and followers to join the events. Now, it is true that the marketing method has become more complex than in the past. In early times, if you had a budget for event promotion in the prime-time slot on a popular TV channel, you could drive success.
In the digital world, we can no longer depend on a marketing approach or platform to promote your event. In contrast, it combines the different platforms, both offline and online. So, with a collaborative effort, start to do your event marketing targets. Are you launching an event to grab audiences? Try social media platforms like Instagram or TikTok, as you can get lots of Gen Z and millennials. Do you want to improve your organic engagement? If so, then start to buy TikTok fans, which elevates your TikTok organic engagement among your event audiences.
Meanwhile, start to read this article on how to use social media platforms to promote your events. Also, it would help if you tried to consider other social media platforms and their best methods. There are a few of the effective event marketing best practices to follow:
Best Practices To Start Your Social Media Event Promotion
The powerful social media marketing for an event is about reaching out to the people on social media before and during the event. Also, you can see the event schedule on your social media marketing timeline.
Below, we will explain the social media tactics in phases of event marketing. Yet, let us first start with the best social media platforms you should use to promote your event marketing.
How To Choose The Appropriate Social Media Platforms?
Now, start to choose the best social media platforms based on your potential audience’s choices. Also, to a few extents, these social media platforms may be effective for particular niches compared to other platforms.
These are the fundamental overview of the social media platforms to try for your event promotion:
Instagram is a social media platform targeted at visual content, videos, and photos. The platform is popular among the younger audience base. Yet, in general, Instagram offers a higher range of profile engagement.
TikTok: The platform has been popular for the past two years, and you can try something unique with the platform to promote your event through short-format videos. Suppose you plan to upgrade your niche-based events on TikTok, then start to create engaging content. With that, if you are looking to make a trending sensation, begin to use Trollishly which helps grow your organic TikTok video likes.
Facebook: The platform is popular among two billion users. Also, the platform has different options to promote an event using creating an event page, grabbing organic followers, and using the platform’s sponsored promotional tools.
Ways To Use Social Media Marketing Before The Event
The best tactics to build awareness and grab the attention of potential attendees before the event. For instance, pre-launch, early bird, and last call phases.
1. Research On Event Hashtags
Decide on a short and straightforward to pronounce or remember event hashtag. The compelling hashtag factor helps find the right balance between innovativeness and relevancy. Ensure that your events hashtags should be relevant so that the potential attendees can instantly know what your event is all about. At the same time, it must be unique to reduce chaos with other events from your competitors’ brands.
After deciding your event’s hashtags, consistency plays a vital role. So, try using the hashtags on anything related to your upcoming events. Indeed, start to motivate your attendees, partners, vendors, speakers, and sponsors to use these hashtags while posting on social media.
2. Improve Your Social Profiles
A vital target of using social media is to advertise your event by optimizing your social media profiles and leveraging your online presence. For example, use engaging images on your social media profiles and posts to convey professionalism. Also, update your social profile bio with optimized headers and descriptions.
These are the following tricks regarding the social media profile to make an event launch:
- Consistency plays an important role.
- Optimizing your social media bio
- Link your different social media profiles.
- Connect your website or event page to leverage online registration.
How To Use Social Media During The Event Launch?
It is also significant to record the event on your social media pages at the event launch. It may help increase the number of event attendees for hybrid or virtual events. Also, it can improve the attendee’s satisfaction and can assist you in leveraging your brand.
3. Feature Your Live Posts
Twitter plays an influential role as a real-time social media platform where you can go live with complete coverage of the event. Moreover, use your event hashtags on every post, and you can also use this chance to engage with your event attendees in real-time. Above all, guests may even post questions or concerns relevant to the event where you can monitor your social media feeds regularly.
Fun Fact: TikTok Live events let creators know when they will be starting their TikTok Live sessions. From this, viewers can find, register and get their TikTok Live event notifications in prior. So, if you are trying to promote your event on TikTok Live, start to focus on creating engaging content and then notify your followers by Stories video posts. Above all, if you want to drive TikTok profile engagement, begin to use Trollishly, where you can get lots of organic traffic for your Live sessions.
Things To Follow
Advertising your event on social media is everything about knowing your platforms and your potential active attendees. Also, try to understand which content type they would like to communicate with. The better you perceive your possible audience; the more effective your campaigns will be in driving engagement.
Yet, remember that promoting your event on social media doesn’t stop after the event launch. You also should use social media to produce and create a buzz during and after the event to improve the event’s potential.