Color Symbolism: The Meaning of Blue
Colors play a decisive role in our visual perception because they influence our behavior. A good understanding of the psychology of colors and their influence on the design of your identity is essential to create the harmony of colors that will evoke the desired emotions in your potential customers. Here’s a short guide that will help you understand the meaning of the various shades of the color blue, from sky blue to midnight blue.
The symbolism of the Blue Color
Blue, as the color of feelings, is as contradictory as our feelings themselves. The meanings varys:
- melancholic sad blue;
- relaxed gathering blue.
Blue often has a cool effect and is associated with the sky and the sea, with great natural experiences. To a certain extent, blue becomes the color of the unreal, of the shadowy.
The development of languages also illustrates this: the ancient Romans, for example, did not know a word for blue, the Icelanders used the same word to describe all colors between black and blue, and neither the ancient Egyptians nor some primitive peoples linguistically differentiated between blue and green.
Meaning
In Christianity, blue, as the color of the sky, has always been associated with the divine, with the supernatural. The color was once considered feminine and attributed to the Virgin Mary.
In contrast to the earthly, present red and blue symbolizes the unreal. It stands equally for the dream of freedom, and infinite expanses but also introversion and retreat into oneself.
Light blue/sky blue
Light shades of blue seem to lose themselves in lofty heights. They free the spirit and give a feeling of cool freshness. Like all shades of blue, a sky blue color seems far away and not very tangible. Light, airy and fleeting, it seems to keep reinventing itself.
Dark blue/indigo/midnight blue
Dark blues are like the unfathomable sea – deep and wide. The inaccessibility of midnight blue is heightened in the deep nuances of a melancholic contemplation.
A dark blue provides inner contemplation for the answering of philosophical questions of being. Dark blue is not traditionalistic or rigid like a dark fir green but stands for the constant new confrontation with the truth – which, like the color, is difficult to fathom.
It is the color of philosophers and thinkers. It stands for grasping complex relationships through the necessary foresight. But, of course, blue also means sovereignty, strength, reliability, and trust.
Blue in Business
Blue is arguably one of the most common choices in business. It is renowned for making people feel comfortable as it is reminiscent of the sky and the ocean.
Again, blue represents reliability, trust, and security. It can also inspire calm and spirituality. For this reason, banks and insurance companies like to use the color blue for their company logos.
Blue is perfectly suited to technology, computing, and aeronautics. This color of choice is often used in the travel and getaway industry, in the agri-food sector to illustrate freshness, and as a corporate color.
