We all have some traits that make us unique. Similarly, the brand identity of a business is that unique trait that sets the business apart from the rest of the competition. A brand is how the world sees you. However, brand identity is a not just brand design. It is the collection of all the elements that convey your story and show the world what you’re all about. There is a lot of stuff that goes into creating a brand identity for any business. From logo design to website and merchandise design, brand identity includes everything that can tell your audience your story. Obviously, creating a unique brand identity is not as easy as it sounds. So, how do you make your brand come across as unique? Let us look at some things you can do to bring that distinctive factor to your brand identity.
Define Your Target Audience
The target audience is the group of people that you want to connect with the most. When creating a brand identity, it is really important to know what your target audience is right from the start. In fact, it is probably the first question that any good brand design agency will ask you. Knowing your target audience can help you reach out to those people who are most likely to connect with your visualization of your business. For this, you first need to identify who your audience is. Knowing the basic details of your target audience like age, gender, education, etc. or specific grouping like working women, senior citizens, or kids, etc. can help you know which group will easily connect with your brand.
Visualize Your Brand
Another thing that most people fail to do is properly visualize their brand. To create your unique brand you need to have a clear vision of what your brand is and how you want the consumers to see it. Define how you want the customers to see and remember your brand. Think about the impact you want to have on your target audience. When you have a clear vision of what you want to say to your customers through your brand, creating a unique brand identity becomes much easier.
Connect With The Masses
The main purpose of branding is to connect with the masses. Take a look at any popular brand like Gucci, Prada, Mercedes, etc. and you’ll notice that they have a unique quality that appeals to the audiences. Whether it is their premium services or classic looks, these brands offer something unique and different to their customers. But more than that, they also connect with their audience on a different level. Make sure your brand identity has a message that reaches out to your audience whenever they see or hear about your business.
Fonts and Colors Matter
While we can keep on talking about connecting with the public through stories and marketing, but the first impression is always the most important. And your logo and brand design does make up a big part of the visual effect your brand has on the audience. So, it’s really important that your logo design conveys what your business is all about. While the design itself is important, the fonts and colors you use in the design also make a huge impact on the overall design. Bright colors can work well for a young and fresh brand while darker shades may portray maturity and experience. Similarly, flowery fonts show a creative and artistic bend. It is important to choose the fonts and colors of your brand logo very carefully.
Convey Your Story
An effective way to connect with the audience is to tell your own story through your brand. You can use the brand as a platform to reach out to customers. Your brand should convey your story to the public. Tell the public what your business does and how you can help them. Your brand should understand the problems of the audience and offer a unique solution for the same. For example, a health and fitness brand can target people with certain health issues and provide them solutions to stay fit. Connecting with the audience on an emotional level can help you widen your reach and increase brand awareness.
Use Social Media Marketing
We have already established that it is important to connect with the audience to increase your reach. And the best way to achieve this is through social media marketing. Using the social media platforms like Facebook, Twitter, etc. is the most effective method of reaching out to the audience. Through these accounts you can tell your own story and get reviews from the public. This may include your existing customers as well as potential customers. You can do promotions, introduce new products, do market surveys and get a good idea about what the public needs and how your brand can provide it.
These tips are the most tried-and-tested methods of bringing a uniqueness to your brand design. If you keep these things in mind when creating your brand, you will surely be able to highlight the distinctive quality of your brand for the users.