Social media will be one of the most important communication channels for companies after 2020. Social media use for online shopping, establishing contacts, and customer loyalty has increased in value, mainly through corona measures and social distancing. With social media’s help, companies can communicate brand messages, attract employees and maintain customer contacts even in crisis times. Even if social media is fast-moving, it grows in size, reshaping how we communicate and take over our everyday lives. What can companies do to be/stay relevant? Which social media marketing strategies will work in 2021?
N1 tip – employee activation
As long as a platform is in a growth phase, the organic reach is exceptionally high – because the interest in new content is higher than the availability of content. As soon as a network has reached a specific size, that changes. Content is abundant, organic reach declines and prices rise. So companies have to try new ways. One of them is to let your employees – from all departments – become part of the social media team.
The latest data and research show that employees’ involvement can increase company accounts many times over. And it’s completely free. Every employee has their own network. If your team interacts with the content on the company account, the content will be shown to more people, including your team’s contacts. You can also use the significant help of experienced marketers. For instance, if your brand has a YouTube channel, it’s better to get help from the experienced marketers on YouTube. It’s the most significant video engine, so you’ll need a solid YouTube marketing plan that can help you increase the brand’s revenue.
N2 Tip – social media remix (UGC)
You may ask what the actual hell is social media remix? In this case, we refer to social media, that doesn’t necessarily have anything to do with music. But it is a way for users to reinterpret existing content online and transform it to create something new.
TikTok’s Duet format shows that younger target groups no longer just want to consume content. You want to help shape it too. User-Generated Content (UGC) is nothing new, but it will be reinterpreted in the coming year and conquer the marketing sector accordingly. Memes are now even more prominent because users can create them using apps and give them their own jokes. 43 percent of 16 to 29-year-olds share this regular meme; 37 percent are even convinced that memes are art. But above all, as a company and brand, caution is required! Sensitivity in dealing with the often political and socially critical format is needed. Find out precisely beforehand and see whether the meme fits into one of your content drawers.
Brands could interact more closely with their customers and fans and create new content together. The fans are given space for their creativity.