What to Do When Instagram Engagement Drops?

Instagram is unpredictable. It keeps changing its algorithms and updating its features. What does that mean for businesses and users? Low engagement rates!

And, well, you know what it feels like to watch your months-long effort go in vain just because Instagram decided to change something. This frustration is the reason why many people prefer getting help from an Instagram growth agency. And one good example of such a marketing agency is SimplyGram. You can leave the responsibility of growing your account to the agency and focus on what you love to do – content creation. Of course, you have to pay a small fee, but that’s way better than stressing about algorithm updates every now and then. 

But, surely, having an agency drive your account isn’t a permanent solution. Their service will work as long as you pay them, and you can’t pay them for a lifetime, can you? So, it’s best to know how to get back on track when Instagram engagement drops.

Today, we will help you with exactly that. Let’s dive in!

Audit Your Content

The first step in improving your engagement is to take a close look at your content.

Are you posting consistently and at the right times? Is your content visually appealing and engaging? Are you using relevant hashtags and captions?

Think of all such aspects and analyze your account accordingly. Remember that you need to make sure your content is high-quality and relevant to your audience.

Engage With Your Followers

Engagement is a two-way street, so it’s important to engage with your followers. You can do this by:

  •     Replying to comments and direct messages
  •     Liking and commenting on other users’ posts
  •     Giving shout-outs

The more engagement you have on your posts, the higher they will rank in the Instagram algorithm. Plus, interaction helps you create and strengthen an Instagram community of your own. These loyal supporters will boost your engagement when algorithms try to push it down!

Use Instagram Stories

Instagram Stories was designed to increase engagement with your followers. These 24-hour temporary posts keep your followers updated about your current situation. You can use it to share behind-the-scenes, customers feedbacks, and whatnot.

But uploading Stories is half the work. You need to also use the best stickers, polls, and other interactive features to encourage engagement with your stories. Remember that Stories appear at the top of the Instagram feed, and they are highly visible to your followers!

Experiment With New Formats

Instagram is always introducing new features and formats, so it’s important to experiment with them. While this may seem frustrating, you can actually benefit from a feature that makes content creation easy and boosts your engagement.

For example, some people find creating Instagram Reels interesting and simple. With the right audio and hashtags, these creators have been able to increase their account growth outstandingly.

Run a Giveaway or Contest

Giveaways and contests are another great way to get the engagement rate back. Encourage users to like, comment, and share your post to enter. This will not only increase engagement on your post but potentially attract new followers too.

Collaborate With Other Users

Collaborations with influencers and businesses can work wonders for your engagement. Just reach out to other users in your industry or niche and see if they would be interested in collaborating on a project or post. This can help you reach a wider audience and get more exposure.